Our Story
Al Servicio De La Comunidad
Since its founding in 1966, Latinos Unidos del Condado de Sonoma has been guided by a deep commitment to serving the community.
Latinos Unidos was co-founded by Jerry Cox and George Ortiz, two community leaders dedicated to uplifting the Latinx immigrant community.
For over 60 years, the organization has played a vital role in the progress and empowerment of the Spanish-speaking community throughout Sonoma County.
OUR MISSION
To serve the progress, education, and empowerment of the Latino community in Sonoma County through direct support, advocacy, and opportunity.
Our Founders & Legacy
Latinos Unidos was co-founded by community leaders, whose vision and dedication laid the foundation for generations of impact.
Rafael Morales, in particular, left a lasting legacy through more than 20 years of service. During that time, he helped provide over $250,000 in scholarships to students—opening doors for many who would become the first in their families to attend college.
His commitment extended far beyond education. He was a strong supporter of the United Farm Workers Union, an advocate for workforce opportunities in low-income communities, a board member for KBBF Radio, and a familiar presence at community events throughout Sonoma County. He also helped form the first Mexican music band in the area, preserving and celebrating cultural traditions.
His legacy—and that of Latinos Unidos—reflects a lifelong dedication to service, culture, and community empowerment.
For decades, Latinos Unidos has supported hundreds of students—many of whom are the first in their families to pursue higher education. Beyond education, we remain committed to showing up for our community with compassion, responsiveness, and care.
OUR IMPACT
Our impact is not just measured in numbers, but in the lives, families, and futures we help support.
60 YRS
Serving the community
$1.3 M
In Scholarships Awarded to First-generation College Students
173K
Pounds of Organic Produce Donated
La Unidad Hace La Fuerza.
Together, we continue to uplift our community and invest in future generations.
Latinos Unidos del Condado de Sonoma is a 501(c)(3), all-volunteer nonprofit organization dedicated to building a stronger, more equitable future for the Latino community.
For over 60 years, we have remained a pillar of support, resilience, and unity throughout Sonoma County.
2026 Board of Directors: Ezequiel Guzman, Candido Morales, Lucia Ortiz, Roberto Ramirez, Virginia Jimenez, Yolanda Giron, Mayra Arreguin, Cindy Alvarado, Magdalena Ruiz, Eva Ramirez
GET INVOLVED
Whether you’re looking to give back, support a student, or connect with your community, there’s a place for you here.